One of the most important and challenging steps in the online marketing process is to develop an online business strategy. As you know in today’s world, the web is an unimaginable resource of information with interactive medium comprising of various communities and never ending conversations. As a result, the web has become a quintessential part in playing an enhancing strategic role as a brand building, marketing and perfect customer acquisition channel for corporations. Before embarking on building a new site or revamping an existing one, it’s vital for companies to define a clear cut web strategy in order to succeed in the intensely competitive online landscape.